This guide to color psychology will appeal to designers, marketers, salespersons, and businesses. Over the past three decades, interest has grown in our thirst to understand how color impacts our lives. This is of particular interest to people who work within consumer industries. Hundreds of start-up companies appear on the internet every day, and many falls to the bottom of the heap, having gone unnoticed in the overcrowded world of sales and commerce. This book takes readers on a journey through the color spectrum, introducing them to the psychology and theory behind the attitudes, trends, and decision-making processes of the average consumer. Color produces emotions in the human brain which causes people to buy impulsively, to err on the side of caution, or just downright refuse to be taken in by the hype surrounding the many products on sale in the global marketplace.

Did you know that the color orange plays a monumental role in how much traffic arrives on your website? Use green for your call to action button, and you may not see any traffic on your website. Use yellow or orange, and your sales could improve significantly. Each chapter considers one color, the psychology behind it, and the actions you should take to incorporate it into your branding or sales pitches. Trends come and go. Color can be subjective, but the information and advice contained within the pages of this book will enable you to understand the science behind the color theory, and more importantly, help you to optimize your advantage in the market.

We are living in unprecedented times, and nobody knows when the world will return to "normal". You can mope around the home and bemoan your bad luck, or you can use the time you have been given to improve yourself! Have you read any good books lately? Try the handy list of must-read books in part one and discover the joy of reading.

Have you been inspired by your reading? What about trying your hand at writing? We all have the mechanics of writing, but we often struggle with the actual act. Try the interesting writing exercises in part two to improve your inner author! You may not become the next Stephen King, but you could improve your vocabulary at the very least.

If music is your passion and you have always wanted to compose, you may feel held back by the lack of equipment you own. However, if you have a computer and a soundboard, you could be creating sweet music in minutes.

Crafts and upcycling are alright on television, but have you ever thought of doing it yourself? If not, then why not? Jump in and find the perfect project for your skillset!

Food. We all need it. We all have different thoughts about it. Isolation will find many people wandering into the kitchen for the first time tasked with the job of preparing food from meager ingredients. This book will tell you how to feed yourself and your family from the most basic ingredients.