Nobody has a definite idea of what makes the consumer reach into his wallet and spend money. One can only make educated guesses. And this book has been designed to help you make the best ones!
The strategies outlined here are foolproof, timeless, and limitless. You can be selling vintage clocks or phone applications, the marketing strategies covered in this book will help you meet your desired targets, hassle-free.
This extensive guide outlines methods for planning, executing, and tracking marketing campaigns effectively. We cover everything from print marketing, digital marketing, social media marketing, and above all, strategies and tactics to making Google your best marketing assistant! If you are in the business of selling a product or service, you need to have this book right by your side to market it successfully!
You’ll discover…
• How Google runs a monopoly and how you can make the most of it.
• Strategies for using YouTube
• How to use discounts, promotions, interactive marketing, influencer marketing and referral systems.
• Strategies for marketing on Facebook, Instagram, LinkedIn, Pinterest and other major platforms.
Now is the time to plan your marketing strategy and learn to stand out from the crowd!

This guide to color psychology will appeal to designers, marketers, salespersons, and businesses. Over the past three decades, interest has grown in our thirst to understand how color impacts our lives. This is of particular interest to people who work within consumer industries. Hundreds of start-up companies appear on the internet every day, and many falls to the bottom of the heap, having gone unnoticed in the overcrowded world of sales and commerce. This book takes readers on a journey through the color spectrum, introducing them to the psychology and theory behind the attitudes, trends, and decision-making processes of the average consumer. Color produces emotions in the human brain which causes people to buy impulsively, to err on the side of caution, or just downright refuse to be taken in by the hype surrounding the many products on sale in the global marketplace.

Did you know that the color orange plays a monumental role in how much traffic arrives on your website? Use green for your call to action button, and you may not see any traffic on your website. Use yellow or orange, and your sales could improve significantly. Each chapter considers one color, the psychology behind it, and the actions you should take to incorporate it into your branding or sales pitches. Trends come and go. Color can be subjective, but the information and advice contained within the pages of this book will enable you to understand the science behind the color theory, and more importantly, help you to optimize your advantage in the market.

As humans, we often forget that one of the most important things that differentiate us from other species is the complexity of our nervous system. The way our brain interacts through nerves to bring about actions and reactions, whether externally or internally, is often taken for granted. But the truth is, when it comes to how our nervous system works, there's a lot going on that we should be aware of.

And most important amongst them are neurotransmitters, the small molecules release from nerves that result in certain actions or reactions.

If you've ever wondered how our brain interacts with the rest of our body, and how messages get sent back and forth, then you've come to the right place. With the knowledge you will get from this book, your friends and family will marvel at the information you can share and just how well-read you are about one of the most important biological features of the body.

In this book, we will be taking a look at:
- What neurotransmitters are and how they work.
- Diseases that occur when neurotransmitters don't work properly.
- Drugs that can mimic the action of some neurotransmitters.

So, what are you waiting for? Grab yourself a copy, sit back, and embark on a wonderful journey of discovery! You will not regret it!